potential revenue
Technology Missteps May Cost Half Of Potential Revenues, Study Asserts
Over the past year, companies unable to properly embrace digital technologies lost 15% in foregone annual revenue, a study from Accenture finds. Looking forward, lagging-technology companies stand to potentially miss out on 46% in revenue gains over the next three to four years. This is one of the takeaways from a study based on data from 8,300 organizations, published by Accenture, which sought to document the financial impact of technology adoption. The study finds that leaders grow revenue at more than twice the rate of laggards – tech-savvy organizations grew at a rate of none percent over the past three years, compared to 4% for laggards. The survey's authors--Bhaskar Ghosh, Adam Burden and James Wilson, all with Accenture--add that it's not just about installing the latest systems and gadgets, but also about mindsets and behaviors.